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A Sequence is the timed outreach plan created inside a Run. It connects eligible enriched leads, a strategy profile, generated messages, sender accounts, and launch readiness.

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What a sequence step includes

  • Channel: email, LinkedIn invite, or LinkedIn message.
  • Timing: when the step sends after the previous step.
  • Condition: whether the step always sends or only sends when there is no reply.
  • Message: the generated or edited copy for that step.
Placeholder for Sequence review surface

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How replies affect sequences

When a prospect replies, Plera stops remaining automated follow-ups for that lead. The user can then continue the conversation manually.

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Why sequences are reviewed before launch

The sequence is what prospects will experience. Users should check source groups, timing, channel order, message accuracy, readiness findings, and sender accounts before launch.