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A Play is an executable outreach strategy. It gives a Run its campaign shape: channel mix, sequence structure, enrichment requirements, and readiness rules for the motion.

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What a Play determines

  • Which channels the campaign uses.
  • What kind of sequence the Run starts from.
  • Which relationship state or goal the campaign is designed for.
  • Which enrichment fields the system should collect.
  • Which fit checks must pass before launch.
Placeholder for Play card anatomy

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How to think about Plays

Think of a Play as the operating plan for a campaign. Users do not need to build the workflow from scratch; they choose the Play that matches the goal, audience relationship, and channel strategy.

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When Plays matter

The selected Play shapes the Run and the sequence review path. The lead source and strategy profile still provide the actual prospect list, sender context, offer, proof, and call to action.