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Use this section to plan and launch outbound campaigns in Plera. Campaigns start with a Play, become a Run, gather eligible enriched leads, and move prospects through a reviewed Sequence.

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Build and launch campaigns

Choose a Play

Pick the outreach strategy that matches your goal, relationship state, and channel mix.

Create a Run

Create a named campaign container from the selected Play.

Review a Sequence

Select source groups, choose a strategy profile, check generated messages, and launch when ready.