Overview
Accounts or leads showing active engagement through opens, clicks, site visits, or social interaction.
Primary angle
Recent engagement suggests there is active curiosity or evaluation happening now.
- Follow up while interest is still live.
- Make the next step easy and relevant.
CTA style
Direct meeting ask
- Should we put 15 minutes on the calendar?
- Want to explore whether this is relevant?
Implementation
Select the audience
Accounts or leads showing active engagement through opens, clicks, site visits, or social interaction.