> ## Documentation Index
> Fetch the complete documentation index at: https://plera.co/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a strategy profile

A strategy profile tells Plera how the outreach should sound and what the message should sell. It is reusable, but you can also edit the copied settings inside a sequence later.

## Add the message context

* Go to **Settings -> Profiles**.
* Create a profile from the template closest to your motion.
* Add the sender identity and company.
* Define the value proposition, offer, proof point, and call to action.
* Set it as the default if this is the profile you expect to use most often.

<Frame>
  <img src="https://mintcdn.com/plera/5ayeyzcobob3uDIg/images/get-started/create-a-strategy-profile.png?fit=max&auto=format&n=5ayeyzcobob3uDIg&q=85&s=ec604bf5ffcfe542e0ce559882d3a056" alt="Strategy profile setup" width="1990" height="1470" data-path="images/get-started/create-a-strategy-profile.png" />
</Frame>

## Before you continue

You are ready to build a sequence when the profile explains who is sending, what the offer is, why it is credible, and what the prospect should do next.