> ## Documentation Index
> Fetch the complete documentation index at: https://plera.co/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Review Leads

## What is a Lead?

A Lead is a prospect available to your workspace and, when assigned, to a Run. Leads can come from discovery searches, imports, manual sources, or clues.

***

## Lead pipeline stages

Every lead moves through a series of stages:

```
Discovered -> Profile Enriched -> Email Enriched -> Message Generated -> Outreach Active -> Replied / Completed
```

| Stage                 | What's happened                                                         |
| --------------------- | ----------------------------------------------------------------------- |
| **Discovered**        | LinkedIn profile found matching your target criteria                    |
| **Profile enriched**  | Full LinkedIn data fetched: headline, experience, company, recent posts |
| **Email enriched**    | Verified email address found and confirmed                              |
| **Message generated** | AI has written personalized outreach messages for this lead             |
| **Outreach active**   | Lead is moving through your send sequence                               |
| **Replied**           | Prospect has responded; no further automated steps will be sent         |
| **Completed**         | Finished all sequence steps without a reply                             |

***

## How discovery works

Use **Leads -> Search** to describe the people or companies you want to reach. Plera previews matching results first. When the preview looks right, start a saved discovery search and choose how many results to collect.

A saved search runs in the background and becomes a source group that can later feed a sequence once leads are enriched.

<Frame caption="Show a discovery result preview with prospect names, companies, LinkedIn profile URLs, and fit signals before the user commits to a larger search.">
  <img src="https://mintcdn.com/plera/a_5u0pLU0fMK2aMa/images/placeholder.png?fit=max&auto=format&n=a_5u0pLU0fMK2aMa&q=85&s=3d523a5cb5a93496a9254fc05ee1dd92" alt="Placeholder for Lead discovery preview" width="1440" height="1024" data-path="images/placeholder.png" />
</Frame>

***

## Enrichment

After discovery, enrich the leads you plan to use:

**Profile enrichment** collects:

* Full name, headline, and current role
* Company name, size, and industry
* Recent LinkedIn activity (posts, articles)
* Work history and skills

**Email enrichment** finds:

* A verified email address for the prospect

<Note>
  Not every lead will have a verified email. For those without one, the sequence will skip email steps and continue with LinkedIn steps if available.
</Note>

***

## AI message generation

Once a lead has been enriched and added to a sequence, Plera generates personalized messages using the lead data and the sequence strategy profile.

The AI looks for genuine personalization hooks, such as a recent post, a career move, or a company milestone, and ties them to the selected offer, proof, tone, and call to action.

You review generated messages in the Messaging Lab before launch.

<Frame caption="Show a lead detail panel with enrichment data, generated outreach, sequence state, and the timeline of events for that lead.">
  <img src="https://mintcdn.com/plera/a_5u0pLU0fMK2aMa/images/placeholder.png?fit=max&auto=format&n=a_5u0pLU0fMK2aMa&q=85&s=3d523a5cb5a93496a9254fc05ee1dd92" alt="Placeholder for Lead detail and message review" width="1440" height="1024" data-path="images/placeholder.png" />
</Frame>

***

## Lead timeline

Each lead has a timeline view showing every event: when they were discovered, when enrichment ran, when messages were generated, when each outreach step was sent, and if/when they replied.

***

## Compliance

Plera checks every lead against your workspace blocklist before sending. Leads matching blocklisted domains or emails are automatically excluded from outreach.