> ## Documentation Index
> Fetch the complete documentation index at: https://plera.co/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Leads

A Lead is a prospect available to a Run. Leads can come from discovery searches, imports, manual sources, or clues, then move through enrichment, message generation, outreach, replies, and completion.

## Lead stages

```text theme={null}
Discovered -> Profile enriched -> Email enriched -> Message generated -> Outreach active -> Replied or completed
```

* **Discovered**: Plera found or imported a matching profile.
* **Profile enriched**: profile and company context were added.
* **Email enriched**: a contact email was found when available.
* **Message generated**: Plera created outreach for the lead.
* **Outreach active**: the lead is moving through the sequence.
* **Replied or completed**: follow-ups stop after a reply or after all steps finish.

<Frame caption="Show a lead detail panel with profile data, enrichment status, generated messages, sequence position, and timeline events.">
  <img src="https://mintcdn.com/plera/a_5u0pLU0fMK2aMa/images/placeholder.png?fit=max&auto=format&n=a_5u0pLU0fMK2aMa&q=85&s=3d523a5cb5a93496a9254fc05ee1dd92" alt="Placeholder for Lead detail view" width="1440" height="1024" data-path="images/placeholder.png" />
</Frame>

## Why lead review matters

Lead quality determines campaign quality. Users should review fit and enrichment before adding source groups to a sequence, then review generated messages before launch.