> ## Documentation Index
> Fetch the complete documentation index at: https://plera.co/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How Plera Works

Plera turns a sales goal into a repeatable outbound workflow. You choose a Play, create a Run, find and enrich leads, attach a strategy profile, review the Sequence, then launch and measure what becomes pipeline.

## Workflow model

```text theme={null}
Play -> Run -> Lead source -> Strategy profile -> Sequence -> Replies and analytics
```

* **Play**: the campaign strategy and operating model.
* **Run**: the named campaign container created from a Play.
* **Lead source**: discovered, imported, manual, or clue-based prospects assigned to the Run.
* **Strategy profile**: the sender, offer, proof, tone, and call to action used for message generation.
* **Sequence**: the reviewed outreach plan across email and LinkedIn.
* **Credits**: the usage balance that pays for provider-backed work.

<Frame caption="Show the main product flow from Play selection to Run creation, lead discovery and enrichment, strategy profile selection, sequence review, launch, replies, analytics, and credit usage.">
  <img src="https://mintcdn.com/plera/a_5u0pLU0fMK2aMa/images/placeholder.png?fit=max&auto=format&n=a_5u0pLU0fMK2aMa&q=85&s=3d523a5cb5a93496a9254fc05ee1dd92" alt="Placeholder for End-to-end Plera workflow" width="1440" height="1024" data-path="images/placeholder.png" />
</Frame>

## What users control

Users control the Play, lead search or source, strategy profile, message approvals, sender accounts, and launch decision. Plera handles provider-backed discovery, enrichment, generation, sequence scheduling, reply stopping, and performance tracking around that input.

## What changes after launch

Before launch, the Run is review-focused. After launch, the sequence becomes operational: leads move through steps, sending limits apply, replies stop follow-ups, and analytics becomes the source of truth for what to improve.