> ## Documentation Index
> Fetch the complete documentation index at: https://plera.co/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

Use this section to plan and launch outbound campaigns in Plera. Campaigns start with a Play, become a Run, gather eligible enriched leads, and move prospects through a reviewed Sequence.

## Build and launch campaigns

<CardGroup cols={3}>
  <Card title="Choose a Play" icon="blocks" href="../features/plays">
    Pick the outreach strategy that matches your goal, relationship state, and channel mix.
  </Card>

  <Card title="Create a Run" icon="play" href="../features/runs">
    Create a named campaign container from the selected Play.
  </Card>

  <Card title="Review a Sequence" icon="workflow" href="../features/sequences">
    Select source groups, choose a strategy profile, check generated messages, and launch when ready.
  </Card>
</CardGroup>